Sunday, 15 November 2015

A "bag for life" in five languages

Introducing our “Character tote”, a carrier bag for the daily shop. The bag features the words "bag for life" as written in the five most commonly used South Asian languages in the UK (according to the 2011 census), Bengali, Gujarati, Punjabi, Tamil and Urdu.

Working with translators in London and Namrata Goyal a graphic designer based in India, to create the design. I tested the artwork by asking the general public in Ilford and Gants Hill for their feedback, many thanks for their assistance.

The bag is silkscreen printed in Sheffield, onto a bag made in India. Strong and durable, it is available in a red or black print, price £7. 

Harjit Singh Sagoo with a "bag for life"